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Ofer Mintz | Senior Lecturer of Marketing | UTS Business School | University of Technology Sydney


Links

Here are some links to websites and resources Ofer finds helpful.

Resources

Metrics Benchmark Report: The metric benchmark report established from Ofer's dissertation research. A couple notable findings detailed in the report based on 1,851 marketing decisions reported by 606 managers include: a) listings of top 5 metrics used and top 3 metrics associated with highest performers for 10 different marketing activities; b) an increase in overall metric use is associated with higher marketing activity performance; c) a more equal ratio of marketing and financial metrics is associated with less risky marketing activity performance; d) 31% of managers making social media decisions do not use ANY FINANCIAL metrics; and e) 80% of highest performing managers and 77% of managers overall making price promotion decisions used target volume, the most of any metrics. Plus, many differences between different managerial job titles, work experience, type of ownership, industry, and country/region are exposed as well.

Metric Definitions: A compilation of metric definitions derived from 9 published papers and 3 books for each of 10 types of marketing decisions: (i) traditional advertising, (ii) internet advertising, (iii) direct to consumer, (iv) social media, (v) price promotions, (vi) pricing, (vii) new product development, (viii) sales force, (ix) distribution, and (x) PR/sponsorships.

Equidam.com: Website that provides start-up firms valuations of their firm.

Mathematical Marketing: A free, open-source textbook specifically for marketing and other related Ph.D.-level quantitative courses.

Organizations and Professional Associations

UTS Business School, University of Technology Sydney (UTS)

Arison School of Business, Interdisciplinary Center (IDC), Herzliya

Paul Merage School of Business, University of California, Irvine (UCI)

American Marketing Association (AMA)

Informs Society for Marketing Science (ISMS)

Marketing Executives Linked-In Group

VPs Sales & Marketing Linked-In Group

ROI of Social Media Linked-In Group
 
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